Prada Holds A Literary Competition

Prada can be mistaken for the world's most popular clothing and accessories brand. However, this word, according to the most current owner of the brand Miuccia Prada, is much broader and more multifaceted. Why not literature?

Prada generally loves to look at ordinary things from an unusual perspective and wants people around to also come to that observation deck from which everything looks different. Taking the risk of looking at fashion through the lens of literature is in the spirit of Miucci. In this regard, the fashion house Prada announced the start of a literary competition, to which the questions for reflection were: “What do we see with our own eyes? How does what you see change through the lenses of your glasses? " Prada was inspired to these questions by conventional prescription glasses, with which, according to the brand, it is possible to open up new worlds.

What is nice, essays of 4-8 thousand characters in the author's native language, who must be an adult, are accepted for the competition. Works are accepted until June 18. You can submit them using the form at prada.com/journal. The winner's essay will not only be published in a Prada book, but will also be rewarded with 5,000 euros. However, we will learn about the results of the competition only on December 31st.