New From Pantene: Not Just A Care Product, But A Real Superfood For Your Hair

PANTENE introduces the new Nourishing Shake collection, which contains the highest concentration * of nutrients that make your hair strong and strong.

Pantene made a breakthrough in its day with the first shampoo with Pro-V Nourishing Complex to make hair 100% stronger from the roots. Today Pantene presents a new collection of products that contains all the nutrients needed for hair - analogs of a real multivitamin!

It's no secret that the concept of a healthy lifestyle is very important for many women today. In Europe alone, the turnover in the beauty and health industry is 175 billion euros [1]. At least 60% [2] of European women purchase food and drinks that are aimed at maintaining and improving their health. In addition, the fair sex all over the world follow the news and want to keep abreast of trends in the field of beauty and a healthy lifestyle. One of these trends is various additives: superfoods that help you look good and have a positive effect on well-being and health in general. At the same time, women expect the same effect from personal care products, including hair care products - the products should not only “work” on the surface of the hair, but, above all, nourish and strengthen them,penetrating deep into the structure.

The Nutritious Cocktail collection is Pantene's latest achievement. Each of the products in the series contains a high concentration of provitamin B5, lipids and antioxidants. Pantene products, like superfoods, deliver vital nutrients to your hair, just as you do when you are concerned about proper nutrition.

The formula from the Nourishing Cocktail collection contains the following active nutrients:

provitamin B5: finds and "fills" damaged and weak areas in the hair structure;
lipids: make brittle and porous hair strong and elastic, protecting against daily damage;
antioxidants: strengthen and protect hair from external stress and support the natural hair structure.

Chief Scientist Dr. Janie Thomas explains how the new collection of products from Pantene helps hair to stay strong and healthy:

“Like superfoods that contain high concentrations of nutrients, the innovative formula of the new Pantene products delivers essential nutrients, namely lipids, directly to the hair structure. Thanks to the new Pantene collection, women can give their hair a completely new treatment, comparable to the effect of taking multivitamins."

The new Pantene series includes several super agents:

Shampoo Pantene Pro-V "Nutritious cocktail"
Shampoo Pantene Pro-V "Nutritious cocktail" 3-in-1
Classic balm-conditioner Pantene Pro-V "Nutritious cocktail"
Intensive Conditioning Conditioner 3 Minute Miracle "Nutritious Cocktail" by Pantene
Mask "Nutritious cocktail"

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[1]

[2] www.cbi.eu Product Factsheet Europe Superfoods 2015

* In the Pantene line