Natalia Ishchenko And Her Mother Join The P&G "Thank You, Mom!" Campaign Ahead Of The Olympic Games In Rio De Janeiro

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Natalia Ishchenko And Her Mother Join The P&G "Thank You, Mom!" Campaign Ahead Of The Olympic Games In Rio De Janeiro
Natalia Ishchenko And Her Mother Join The P&G "Thank You, Mom!" Campaign Ahead Of The Olympic Games In Rio De Janeiro

Video: Natalia Ishchenko And Her Mother Join The P&G "Thank You, Mom!" Campaign Ahead Of The Olympic Games In Rio De Janeiro

Video: Natalia Ishchenko And Her Mother Join The P&G "Thank You, Mom!" Campaign Ahead Of The Olympic Games In Rio De Janeiro
Video: Natalia Ishchenko (RUS) Free Solo Preliminary Kazan World Championships 2015 2024, March
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P&G, Worldwide Partner of the International Olympic Committee, is re-launching the Thank You Mom! as a token of gratitude to the mothers of athletes participating in the 2016 Summer Olympics in Rio de Janeiro. The project unites "Olympic mothers" all over the world and thanks them for raising outstanding athletes. Russian ambassadors of the campaign "Thank you, Mom!" Natalia Ishchenko and her mother Irina Ishchenko will become.

Natalia Ishchenko and her mother join the P&G "Thank you, Mom!" Campaign ahead of the 2016 Olympic Games in Rio de Janeiro
Natalia Ishchenko and her mother join the P&G "Thank you, Mom!" Campaign ahead of the 2016 Olympic Games in Rio de Janeiro

Three-time Olympic champion, 19-time world champion and 9-time European champion, absolute European champion in 2010 in synchronized swimming, Natalia is also a young mother, so she perfectly understands the responsibility, love and care that motherhood is inextricably linked with. On the eve of the future Games, looking back at her victories, Natalya recalls the contribution made by her mother to her professional development.

“I am delighted to be working with P&G. Only becoming a mother myself, I realized what a huge contribution we make to the development of children, and realized that I would not have been able to achieve such heights in sports if not for my mother. She was my support and the greatest support. I am grateful to P&G for the recognition of its invaluable merits,”Natalia emphasized.

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Launching the Thank You Mom Campaign in the run-up to the 2016 Rio Olympics, P&G is once again serving as the “honorary sponsor of moms”. This project started in 2012, on the eve of the London Olympic Games. P&G believes that there is one person in every athlete's life whose support has played the most important role: Mom. The Olympic Games are a great opportunity to thank moms for their unique contribution to the achievements of today's generation of athletes.

“The goal of the P&G brands is to give the mothers of Olympic athletes and all mothers in the world the very best,” said Sotirios Marinidis, P&G Vice President for Eastern Europe and Central Asia. “Throughout the long journey of raising a child, our products have helped mothers in their daily chores. That is why, along with athletes, P&G honors the mothers who supported them in reaching amazing heights."

P&G invites mom Natalya Ishchenko to Rio de Janeiro, where she will become the most dedicated fan of her daughter's Olympic performance in synchronized swimming competitions.

Irina Ishchenko, mother of the famous athlete, said: “It is a great honor for me to be a part of the campaign“Thank you, Mom!”And I am very grateful to the company for this opportunity. I am proud of my daughter and her sporting success. The opportunity to travel to Rio de Janeiro with Natasha is something that I could not even dream of. I will be glad to meet other mothers, whose children have followed the interesting and difficult path of professional sports. I'm sure we will have something to talk about."

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In Rio de Janeiro, Irina Ishchenko, along with mothers of Olympic athletes from other countries, will be a guest of the P&G Family House, which will become a real “home away from home” for them during the Games. Here, mothers will be able to follow the progress of the competition, relax, communicate with other families of Olympians, surrounded by the attention and care of the P&G brands.

It will be possible to follow the news of the program in all communication channels, including P & G's pages on social networks and the website www.everydayme.ru.

About Procter & Gamble

P&G is serving consumers worldwide with one of the strongest portfolios of trusted leading brands and quality brands such as Always®, Ambi Pur®, Ariel®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, Tide®, Vicks®. P&G operates in 70 countries around the world. For news and more information about P&G and its brands, visit www.pg.com.

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