Video: Butcher Yesenin: "A World Without Books? We Are Against!"
“Yesenin is a butcher? Is Chekhov a doctor? Is Dostoevsky a player? Is Gorky a baker? Do we need such a reality? " - fantasies about an alternative past and future of writing in social advertising.
On May 1, 2013, a joint project of the Russian Book Union and the international advertising agency JWT Russia against Internet book piracy, entitled “A World Without Books? We are against! " It is designed to encourage people to think about what the widespread illegal downloading of e-books on the Internet can lead to. As part of the campaign, thematic posters will be prepared depicting great Russian writers in unusual roles. They will be hung on city streets, in bookstores, and will appear on the Internet.
If in the 19th century it was as easy to steal a book as it is now, many writers would have to change their profession. So, doctor Anton Chekhov, perhaps, would never have written "Three Sisters", Sergei Yesenin from a peasant family could become a butcher, Fyodor Mikhailovich Dostoevsky would have found another way to earn money in order to squander him in gambling.
The authors of the project hope to make people think about the possible consequences of pirated downloading of books on the Internet and to treat the work of their favorite writers more carefully.