Video: On The Status Of Sports Brands
Sports fashion, like a younger sister, closely follows the new clothes of an older one and strives to be as popular and status as high fashion. While her business is secondary (albeit very important) - to help fashionistas keep themselves in shape.
But the scale of the phenomena taking place in this clothing segment cannot be underestimated. Only Adidas' iconic sneakers can decorate the huge walls of their branded stores, tightly fitting them in profile. These installations, a lot of news about collaborations with the world's leading designers and an overview of the spring collections suggest a new status for sports brands.
What is a tracksuit in the modern sense? Yes, basic collections still account for a small fraction of the release. For daily workouts, simple sweats and a T-shirt are no substitute. And in certain circles, the love for the notorious three stripes is completely ineradicable. At the same time, entire scientific departments of brands are developing ultra-comfortable, comfortable clothes that increase the efficiency of classes. Reebok's long-standing innovations that activate certain problem areas seem to have already tried everything. The video of the Asics sneaker with its clever sole pattern proves that all running shoes that have existed before are childish pranks. Adidas offers an equally revolutionary option - their new sneaker is capable of returning energy with every step. Heidi Klum of New Balance Designs Shoes That Inhibit Sweating,Nike develops a clever model of yoga slippers. Every year we are introduced to thinner materials that protect against the cold. Special clothing lines are produced practically for all existing sports, and the collections are updated every season. ASICS FluidAxis
Nike Yoga Ballet Slippers From Nike Spring Collection The sites of the sports giants themselves are talking about becoming full-fledged sports institutions. Nike, for example, supports any undertakings in basketball, football, skateboarding, running, and all over the world (in Moscow, for example, a club in Gorky Park operates with the support of the brand). He also develops self-training programs and, in general, is actively motivating through social networks, mobile applications, and other things, involving millions of people in sports. These are no longer advertising banners at large sports championships, but work directly with everyone who wants to join the ranks of those who are fond of sports. Those who are inspired by the achievements of sports firms and have firmly promised themselves to go in for sports should be happy with their decision. So,concrete actions can be postponed until tomorrow. For such recruits, brand sites offer the finest entertainment. Puma makes you feel like an athlete sitting right at the monitor in a simple game. And on Nike.com, you can hang out for a very long time, choosing the color of the laces, sole and heel of sneakers. Feel like a designer, as they say. Numerous sports novelties, contrary to the laws of fashion, leave room for the good old models. Nike will obviously never part with the AirMax honeycomb. And Reebok refreshed their 30-year-old Classic Leather this year.Feel like a designer, as they say. Numerous sports novelties, contrary to the laws of fashion, leave room for the good old models. Nike will obviously never part with the AirMax honeycomb. And Reebok refreshed their 30-year-old Classic Leather this year.Feel like a designer, as they say. Numerous sports novelties, contrary to the laws of fashion, leave room for the good old models. Nike will obviously never part with the AirMax honeycomb. And Reebok refreshed their 30-year-old Classic Leather this year.
DKNY recently recalled their quite sporting past. Among the remakes of the 90s models released in collaboration with Opening Сeremony, there are excellent swimwear, overalls and leggings.
The same Opening Сeremony created quite daring outfits for the gym for this spring in cooperation with Adidas. Other interesting collaborations include traditional PUMA from Hussein Chalayan and MIHARAYASUHIRO, Stella McCartney for Adidas. Stella McCartney for Adidas One of the world's leading rackets, Caroline Wozniacki, featured in this year's advertising for the Stella McCartney tennis collection.
Mihara for Puma Chalayan for Puma Dior creative head Raf Simons, who has created several sneaker models for Adidas and an entire collection for Asics, also does not shun working for sports brands. Already it seems, and it does not seem amazing that the same person is working on haute couture and running shoes. Raf Simons for Adidas
Raf Simons for Asics Sportswear manufacturers also have very diverse interests. They are not indifferent, for example, to art. The Keith Haring-inspired Reebok sneaker is adorable. But their main passion is, of course, fashion. Sports brands follow closely and don't forget to say hello to the hottest fashion trends. Vogue editors recently noticed a striking resemblance between the spring collections and what was shown at Fashion Week six months ago. And here a completely different story begins, unfolding on the cross-border zone between sports and fashion. You don't even have to remember the light sports flair that is characteristic of almost all Stella McCartney's collections, or the interest in sports that Hermès has developed this year. Exchange of ideas,the interpenetration of different areas of life is a characteristic feature of our time. The sisters get older, the age difference fades …
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