Video: ❶ Women's Perfume In Fashion History
The end of the 1860s can be considered the birth date of perfumery. It was then that the masters learned to synthesize artificial aromas and create unusual compositions. But the perfume industry reached its true heyday in the last century. This period also saw the boom in fashion houses. Every decade brought something new to women's perfume, perfume trends changed as quickly as fashion for clothes. Location: Location: In the late nineteenth and early twentieth century, uncomplicated mono aromas of rose, violet, jasmine and lilac reigned in perfumery. Sensual amber and patchouli are out of fashion. Ladies chose their favorite scent and remained faithful to it throughout their lives - this is exactly what the rules of good taste demanded. However, already in those days there were innovators offering unusual and complex compositions. Such are, for example,"Imperial Water" from the Guerlain house or "The Empress's Favorite Bouquet" from the Russian perfumer Brocard.
At the beginning of the twentieth century, the creations of the house of Kochi came into fashion. The perfumer offers new floral scents, such as clove or cyclamen notes. The bottles are transformed into real works of art, decorated with rich decor. Perfume houses, competing with each other, release more and more new samples of perfumes and cosmetics. At this time, the best examples of the houses of Guerlain, Ubigan were created, as well as the first fragrances from Gabrielle Chanel.
The famous “No. 5” from Chanel became the most famous perfume of the decade. Unusual aldehyde notes make them completely innovative and very modern, while tones of powder and precious natural oils give the fragrance classic notes. In the twenties, other iconic fragrances appeared that still sell well today.
In the thirties, new fragrances entered the perfume scene. Restrained and laconic costumes are in fashion in combination with fresh and harsh perfumes with hints of moss, fern and precious woods. In a duet with dryish and fresh notes, amber and musk, which have returned from oblivion, perform, which are becoming very popular.
Post-war fashion awaits a real coup proposed by Christian Dior. Women dress in romantic dresses with wide skirts and tight bodices, hats and fitted coats. The delicate aromas of lily of the valley, violets, roses and white lilac are in perfect harmony with the feminine image. Mono fragrances and flower bouquets are back in fashion. Gift sets that combine perfume, cologne, soap and powder with similar scents are in great demand.
In the next decade, fashion takes another turn. The first unisex fragrances hit the stage, pairing perfectly with mini skirts and bright colors. Shades of greenery, white flowers and wood are popular. Perfumers actively offer exotic scents with notes of tobacco and fruit - a great idea for the hippie era.
The seventies are famous for the resurgence of the popularity of harsh aldehyde and green notes. But the eighties are enveloped in the stuffy aroma of amber, patchouli, musk and precious woods. The floral theme features dark tuberose, sweet jasmine and earthy notes of iris. It is in this range that the fashionable creations of Paloma Picasso and the house of Dior are sustained.
By the end of the century, a new revolution awaits perfumery. Unusual shades of ozone and sea water are in fashion - fresh, transparent and original. Japanese perfumers such as Issey Miyake offer their finds. The fashion for fresh ozone fragrances will last for a decade. However, it is readily quoted today - fresh smells from time to time become a trend. However, they are unlikely to be able to repeat the success of their triumphant market entry.
The beginning of a new century is a time of endless replicas. Perfume and fashion houses quote themselves, releasing all kinds of versions of their own bestsellers. As if in response to the facelessness of mass perfumery, rare niche fragrances appear from small perfumery companies, designed for a narrow circle of connoisseurs. New items refer to old recipes, recreate the smells of forest, sea sand, chocolate, clean linen. The price for such creations is high, but the number of fans of unusual perfumes is growing, as is the number of proposals. Today, niche perfumery has become a fairly profitable and stable business that is unlikely to leave the fashion scene.
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