Video: ❶ Victoria's Secret: The Birth Of A Legend
2024 Author: Madeline Holiday | [email protected]. Last modified: 2023-12-16 18:57
To some, this will seem natural, to others - amazing. But the company of the world's most famous lingerie was created by a man, and with a traditional orientation. The idea of creating a fundamentally new store was born in San Francisco in 1977 and since then has been walking around the world with triumph. In Russia, for a long time, Victoria's Secret lingerie was known only thanks to online catalogs. However, since 2012, our compatriots will have the opportunity to join the legend personally. Location: Location:
If you want to embarrass a man, send him to a women's store. This worldly wisdom was well known to Roy Raymond, whom his wife periodically asked to buy one of the things she needed. So one day Raymond found himself in a standard lingerie store. He was embarrassed, could not really explain what he needed, could not find a common language with the saleswomen, and in general, felt stupid in the middle of this women's paradise. Leaving without a purchase, he seriously thought about opening a fundamentally different lingerie store. The kind where a gentleman can go for a gift for his chosen one, and at the same time he will not feel out of place.
The idea was soon embodied in a small boutique salon with the eloquent name "Victoria's Secret". In San Francisco, where an unusual store appeared, soon there was a rumor about unusually polite and helpful saleswomen who would help any buyer decide on the model and color of the purchase, regardless of gender. Such an offer was in demand, and now Victoria's Secret has opened in several more points of the country.
In parallel, Roy Raymond began to sell lingerie from catalogs: this idea also found support among his fans and female fans. However, the talented entrepreneur never managed to develop a truly large business: due to the financial difficulties that arose, he chose to sell the thriving chain of stores to Mr. Wexner, a businessman, owner of a chain of clothing stores for women.
Having paid $ 4 million for Victoria's Secret, Wexner hardly ever regretted his purchase. In his hands, the promising brand has evolved to legendary status. From now on, "affordable luxury" has become the slogan of "Victoria's Secret". The most chic models of our time from posters and catalogs were invited to boutiques for a "piece of happiness", reminding women that they deserve this glamor and glamor. In addition, the brand began to position itself as a London-based (although based in the US), which gave it a touch of European gloss.
But the truly cosmic popularity of this underwear was given … by the angels. So they began to call the most beautiful models in the world who were filmed for Victoria's Secret catalogs and participated in fashion shows. It is enough to name a few names: Laetitia Casta, Tyra Banks, Adriana Lima, Heidi Klum, Miranda Kerr - to appreciate the effect and scope of each "angel show". By the way, the beauties in lingerie became angels because at every show they appeared with wings behind their backs, demonstrating deceptive innocence.
Unfortunately, in Russia, Victoria's Secret lingerie for a long time remained an unattainable dream for those who did not travel abroad. However, with the development of online sales, this brand has gained popularity in Russia, despite its high price (the average cost of linen is about $ 40). In 2012, a mono-brand Victoria's Secret boutique is expected to open in Moscow, which, according to fashion analysts, will create strong competition for existing stores of other brands.
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